My mission for this fabricated skincare line:

Puure understands the impact that widely used cosmetic ingredients have on the environment and ourselves. In order to ensure that harmful chemicals will not be transferred onto the skin or get washed away into our oceans, Puure has made a transparency promise to its consumers. All products are made with full disclosure ingredients without any of the bad stuff. Our mission is to provide natural and cruelty free products with biodegradable packaging, leaving your skin softer and our oceans cleaner.